StashAway Records 3X Growth in New Clients Launches “You Do Life. We Do Investing” Campaign

(Hong Kong, July 10, 2025) StashAway, Asia’s leading investment platform for both retail and professional investors, has launched its latest brand campaign, “You Do Life. We Do Investing,” celebrating a new chapter of simple, stress-free investing for Hong Kongers.

This campaign comes amidst record business growth. In the first half of 2025, StashAway recorded a 3x year-on-year growth in new clients and 60%+ increase in deposit in Hong Kong, an indicator of the growing demand by local investors for smarter, long-term wealth building strategies.

In a city where balancing market uncertainty, financial complexity, and life’s demands are familiar challenges, StashAway’s latest campaign aims to relate to Hong Kongers with a simple message: You Do Life. We do Investing. The campaign positions StashAway as a trusted investment partner, supporting clients to focus on life’s joys while it handles the complexities of investing.

The campaign features John Tsang Chun-wah, the company’s advisory committee member, as the face of its “You Do Life. We Do Investing” message. As Hong Kong’s longest-serving Financial Secretary, Tsang’s trusted public presence and deep understanding of economic stewardship makes him a natural fit to represent StashAway's commitment to accessible, intelligent investment solutions.

StashAway offers a comprehensive suite of investment solutions, including expert-managed global ETF portfolios, cash management portfolios, and private market portfolios — all designed to simplify investing so clients can build wealth without the day-to-day hassle.

Stephanie Leung, Chief Investment Officer of StashAway said, “We’re encouraged to see more Hong Kongers lean into long-term investing. With data-driven, globally diversified portfolios, our clients have peace of mind that their investments are in expert hands — freeing them to focus on what truly matters: their families, careers, and personal passions. Our purpose remains the same: to help more Hong Kongers invest effortlessly and retire well.”

Coming off a turbulent first half in global markets, StashAway has released its latest Mid-Year Market Outlook, underscoring the value of staying invested. With a reversal in US exceptionalism and growing investor interest in non-US equities, AI innovation, and gold, StashAway’s newest outlook advises clients to focus on structural trends rather than short-term noise and stay globally diversified.

In celebration of its “You Do Life. We Do Investing” campaign, StashAway is offering welcome rewards for new clients:

1. 3-months management fee waiver, valued at HKD 600.

2. HKD 500 Trip.com gift card for your next adventure.

“Looking ahead, we’ll be expanding our offerings across cash management, public market and private market investments. Hong Kongers deserve access to the best products in a simple and cost-effective manner,” Leung added.

About StashAway

StashAway is a digital investment platform that was launched in 2017 to empower both retail investors and high-net-worth individuals to build long-term wealth. Offering simple, intelligent, and cost-effective investment and cash management solutions, StashAway has led the way in transforming the way people invest and grow wealth.

Today, StashAway operates in five markets, Singapore, Malaysia, Hong Kong, the UAE, and Thailand, with billions of dollars in assets under management. The company was recognised by The World Economic Forum as a Technology Pioneer in 2020 and ranked among CNBC’s World’s Top Fintech Companies in 2023 and 2024.